When it comes to digital marketing and Search Engine Optimisation (SEO), how do you know when an offer is too good to be true? How can you distinguish good quality from scams? Many ‘SEO experts’ can make unrealistic promises and guarantee you something which cannot be done.
As a business owner, your best defence against being scammed by SEO organisations is becoming more educated on the topic. At HESK Digital, we’ve put together some tips so that you can identify which SEO offers are SEO scams.
Top Ranks Guaranteed
If you’re being offered a guaranteed ranking through SEO, you are likely engaging with a low-quality provider. Google has stated that no organisation can guarantee a #1 rank in SEO. Google has said it themselves, ‘’Beware of SEOs that claim to guarantee rankings’’. This means you should be very cautious of those SEO organisations who start offering a top rank guarantee.
Are you being offered the top SEO outcomes with organisations using their ‘’SEO Secrets’’? This is another SEO scams. From the initial strategy meetings with an SEO organisation working with your business, all the way to the end of a major project, SEO organisations should be able to explain their actions on your website. Those ”SEO Secrets’’ are likely to be risky and unethical, getting your website banned by search engines. Stay away!
As mentioned before, is it too good to be true? At the end of the day, the quality of the SEO will amount to how much you pay for it. SEO takes time and takes a lot of work. When it comes to SEO Services, the ‘’super-low’’ prices are too good to be true. If you’re operating on a low budget and cannot afford a reputable organisation, you may be better off learning some SEO yourself.
The Algorithm experts
SEO organisations know the most important aspects of the SEO algorithm. This includes features such as content, meta tags and link popularity. However, the algorithm itself is very complex, and no one really knows its exactly how it works. If an organisation is claiming to be better than the rest and are ‘’algorithm experts’’, this is likely an SEO scam. At the end of the day, the best protection against a dodgy marketing company is education. Through learning a few tricks SEO scammers use to draw you in, you can protect your business.
At HESK Digital, We’re experts in SEO, paid advertisements and analytics, with over three decades of marketing experience and a senior team who has experience with major Sydney marketing agencies. We find it essential to keep up to date with and discuss developments in our field.
If you’d like to grow your business and leverage our wealth of knowledge on analytics and SEO, don’t hesitate to contact us for a free discussion on how we can help.