If you run an SEO agency in Sydney and are looking to expand, or you are planning to start a new agency, you need a comprehensive strategy for finding clients. Once you get the ball rolling, word of mouth will help you to find some new clients, but unless you take an active approach to seeking out new SEO clients, you will struggle.
Any SEO agency knows that ranking well on Google is the best way to generate qualified leads, so that should always be a priority. Many SEO agencies also use paid advertising as an alternative if they do not rank well on Google, but this is not usually a very effective long term strategy. Although it may generate leads in the short term, it is not cost effective and not very sustainable. If you are finding it difficult to pick up new clients, this guide will tell you everything you need to know about finding SEO clients.
Where To Find SEO Clients
If you are not generating organic leads through your website, the only other option is to go out and find clients. Taking a more aggressive approach to marketing is the best way to build a bigger client base but it’s important that you know where to look and what to search for. These are some of the best places for an SEO agency in Sydney to find potential clients.
SEO and Business Websites
There are so many great SEO and business related websites where you can find people that have questions about SEO and need the services of an agency like yours. Sites like LikedIn, SearchEngineLand, MOZ and all sorts of other SEO forums are filled with posts and comments from people that need help with SEO. If you spend some time searching through the comments and posts on these sites and contacting people that have questions, you should be able to pick up a lot of new clients.
You can easily search these sites using their own search function or by using Google commands. Simply use this format to comb through all of the posts and comments and find what you are looking for:
site:example.com your keyword
Before you start searching, you need to decide which keywords to look for, and it’s important that you get them right. Basic SEO related terms, like ‘need help with SEO’ or ‘best SEO agency’ work well, but you need to be more specific as well. Use more detailed keywords that cover areas that you specialize in, and make reference to recent SEO trends as well. If you find that you are getting too many results from your searches, make your search terms more specific.
Question and Answer Websites
When people have questions about SEO, they often go to question and answer sites, like Yahoo Answers and Quora. There are a huge amount of unanswered SEO questions on these sites, so check regularly and offer advice where you can. Google Product Forums is another great resource where people discuss all kinds of topics, including SEO. By answering questions that people have, you demonstrate your expertise and start building trust with them. In answering their question, you can also offer your services as an SEO agency in Sydney.
You can use the same Google search commands to find relevant questions on these sites. You should use more specific keywords to find more complex questions that have not been answered yet. If you search these sites with basic SEO related terms, it is likely that somebody else will have gotten there first and answered the question already. People with more complex issues are also more likely to need an SEO agency in Sydney, so you will find more qualified leads.
Guest blogging is an effective way to drive more traffic to your website and generate a lot of qualified leads. It also helps you to build more links and strengthen your brand at the same time, so it’s a great tool to use.
If you get in touch with SEO websites and offer to write guest posts, you can reach a lot of people that are specifically looking for SEO advice. By writing informative, well written articles about SEO, you demonstrate you can demonstrate your knowledge and skills. If you provide some contact details and a link to your site at the bottom, you will get a lot of qualified leads on your website.
As well as SEO websites, you should also think about other websites that your target audience might visit. For example, if you specialize in SEO for ecommerce sites, try looking for sites like Shopify that offer advice for ecommerce businesses.
Conferences and Business Events
Even though there are a lot of great resources online, don’t underestimate the power of meeting potential customers face to face. Networking is an important skill if you want to get more SEO clients, so you should attend plenty of conferences and business events.
SEO conferences are the perfect place to find people that are in need of an SEO agency in Sydney, and if you can speak at these events, that’s even better. When people see you speaking at an SEO conference, they will assume that you are at the top of your game and you are the go-to agency for their SEO needs.
You don’t have to stick to SEO specific events either because business events of any kind are a good place to find new clients. All businesses require SEO services, so attending events that are full of business owners is a great way to meet a lot of potential clients in a short space of time. As long as you focus on your networking skills and follow up on any leads, you should be able to find plenty of new clients.
Although ranking well on Google is vital for any SEO agency in Sydney, it’s also important that you take a proactive approach to finding new clients. These are all great places to look for finding new SEO clients and advertising your services.