How To Acquiring Powerful .edu backlinks

For many SEO professionals acquiring .edu backlinks is a holy grail. A good portfolio of these is one of the key signs of a high-quality site, and the site’s domain authority is heavily correlated with the number of backlinks from these domains.

Although Matt Cutts (the former head of Google search quality team) has said that Google does not give any special importance to .gov domains, seasoned SEO practitioners have proven that powerful backlinks from government websites can improve your website’s overall search visibility. This is because .edu and .gov sites tend to be high authority, yet unlike other high authority sites like news sites, they have far fewer external links, meaningless “link juice” gets diverted to other sites rather than your backlink.

How Valuable Are .EDU Backlinks?

Not all backlinks are created equal. A link from a spammy forum isn’t going to carry much weight compared to a link from an authority blog in your industry.

In the same way, Google assigns a higher value on EDU backlinks compared to links you would typically get from guest blogging with your peers.

Here are some of the reasons why.

Scholarly content screams high quality

In a world where anyone can start a blog over a weekend, content from academic sites is seen as more legitimate and trustworthy.

Having a .edu site name isn’t the only reason why Google gives its trust. It’s more about the quality of the content found on these sites.

EDU sites are usually aged

Aged domains usually have lots of pages already listed in the Google index over the past few years.

According to a survey conducted by Orbit Media, the average lifespan of a website is just two years and seven months! Most websites simply don’t live long enough to build the much-needed authority and reputation with Google.

EDU websites, on the other hand, have been on the web for decades. And so, they have more clout in the search engines than an average website.

EDU sites have a horde of backlinks on their back

High authority domains tend to link to references found within educational website pages. These further increases domain and page authority for EDU sites.

EDU backlinks are not created from link schemes

It is a well-known fact in the post-Panda and post-Penguin era of SEO that Google cracks down on sites that employ ‘link schemes’.

These schemes involve but are not limited to, buying links on other sites for the sole purpose of manipulating rankings.

It’s hard for spammers to do ‘link schemes’ on EDU websites. They are well moderated, have high content standards, and strict editorial guidelines. This is why educational websites are usually foreign to search engine penalties.

All the above reasons prove just how valuable EDU links are.

But the question you’re probably asking in your mind right now is, “How on earth can I build links from these academic/scholarly websites?”

Below are some tried and tested ways to do so.

Ways To Acquire .EDU Backlinks

Who gets .Edu backlinks anyway?

Most high-quality EDU backlinks are not going to fall into your lap by chance. You have to go out there and EARN them.

Here are some ways to do that.

Find Resource Pages

Resource pages, also known as recommended links pages, are great places to build links on. While this is becoming increasingly rare in the modern internet landscape, there are still university and academic websites that have pages dedicated to resource links.

For example, if you have a website about investing, you can do a simple Google search like the one below:

site:.edu investing inurl:resources

This will help you uncover EDU websites that lists resources and recommended links in the field of investing.

Just running the simple Google search above will give you lots of potential link opportunities. 

Why would a state university want to link to a third-party blog? Simple. They want to share some useful information with their students and readers!

Therefore, superb quality content is your best bet on getting on that list.

So, the first step is to create content on your website that fits what they’re looking for. Put a high degree of quality on it, and then reach out to the webmaster of the EDU website for a link inclusion request.

Note, this strategy will rarely work if your content isn’t of a high standard of quality. So make sure you commit to great content creation, and don’t settle for anything less.

For many SEO professionals acquiring .Gov backlinks is like a holy grail. A good portfolio of these is one of they key signs of a high quality site, and site’s domain authority is heavily correlated with the number of backlinks from these domains.

Acquiring GOV and EDU backlinks is one of the most sought-after link building strategies that’s still popular among SEO experts today.

Although Matt Cutts (the former head of Google search quality team) has said that Google does not give any special importance to .gov domains, seasoned SEO practitioners have proven that powerful backlinks from government websites can improve your website’s overall search visibility. This is because .edu and .gov sites tend to be high authority, yet unlike other high authority sites like news sites, they have far fewer external links, meaning less “link juice” gets diverted to other sites rather than your backlink.

How Valuable Are .EDU Backlinks?

Not all backlinks are created equal. A link from a spammy forum isn’t going to carry much weight compared to a link from an authority blog in your industry.

In the same way, Google assigns a higher value on EDU backlinks compared to links you would normally get from guest blogging with your peers.

Here are some of the reasons why.

Scholarly content screams high quality

In a world where anyone can start a blog over a weekend, content from academic sites are seen as more legitimate and trustworthy.

Having a .edu site name isn’t the only reason why Google gives its trust. It’s more about the quality of the content found on these sites.

EDU sites are usually aged

Aged domains usually have lots of pages already listed in the Google index over the past few years.

According to a survey conducted by Orbit Media, the average lifespan of a website is just 2 years and 7 months! Most websites simply don’t live long enough to build the much-needed authority and reputation with Google.

EDU websites, on the other hand, have been on the web for decades. And so, they have more clout in the search engines than an average website.

EDU sites have a horde of backlinks on their back

High authority domains tend to link to references found within educational website pages. These further increases domain and page authority for EDU sites.

EDU backlinks are not created from link schemes

It is a well-known fact in the post-Panda and post-Penguin era of SEO that Google cracks down on sites that employ ‘link schemes’.

These schemes involve but are not limited to, buying links on other sites for the sole purpose of manipulating rankings.

It’s hard for spammers to do ‘link schemes’ on EDU websites. They are well moderated, have high content standards, and strict editorial guidelines. This is why educational websites are usually foreign to search engine penalties.

All the above reasons prove just how valuable EDU links are.

But the question you’re probably asking in your mind right now is, “How on earth can I build links from these academic/scholarly websites?”

Below are some tried and tested ways to do so.

Main Ways Of Acquiring .EDU Backlinks

Who gets .Edu backlinks anyway?

Most high-quality EDU backlinks are not going to fall into your lap by chance. You have to go out there and EARN them.

Here are some ways to do that.

Find Resource Pages

Resource pages, also known as recommended links pages, are great places to build links on. While this is becoming increasingly rare in the modern internet landscape, there are still university and academic websites that have pages dedicated to resource links.

For example, if you have a website about investing, you can do a simple Google search like the one below:

site:.edu investing inurl:resources

This will help you uncover EDU websites that lists resources and recommended links in the field of investing.

Just running the simple Google search above will give you lots of potential link opportunities. Here’s one good example from the Michigan State University website

The links listed in the above EDU resource page are dofollow and keyword-rich. These are the kind of links that will boost your site’s SEO.

Why would a state university want to link to a third-party blog? Simple. They want to share some useful information with their students and readers!

Therefore, superb quality content is your best bet on getting on that list.

So, the first step is to create content on your website that fits what they’re looking for. Put a high degree of quality on it, and then reach out to the webmaster of the EDU website for a link inclusion request.

Note, this strategy will rarely work if your content isn’t of a high standard of quality. So make sure you commit to impeccable content creation, and don’t settle for anything less.