Do you need more jobs or want to branch your construction business out further than just your local areas? Do you want your business to grow? Well, with the online marketplace becoming dominant, you need to make sure people can find you on Google.
How do you become visible on Google? SEO. Search Engine Optimisation (SEO) is one of the most useful things you can use as a tradie to grow your online presence.
Below are some simple tips that you need to understand and implement in order for your tradie website to be at the top of the list on Google.
How to use Search Terms?
The most important aspect of SEO is understanding how to use Search Terms. Search Terms refer to the short phrases that are usually searched by users on Google’s search engine. For example, if you run a renovation company, ‘’bathroom renovations’’ would be a Search Term.
Using Search Terms aren’t enough; it’s important that you understand how to use them in the correct way. This is because when a user searches up a search term, the Google algorithm will rank your page against other competition based on its relevance, page quality, accuracy and credibility.
This means you have to do keyword research. The words you’re looking for are those target words that have a high conversion rate on your site, with a high search volume and low competition.
The best way of researching this is through the Google Adwords Keyword Planner. This tool can help you identify and target your keywords for both SEO and Paid Search. For a guide on what sort of keywords you should be choosing and how long they should be, click here.
Quality is key to success
Investing in high-quality search engine optimised blog posts on your site is essential. By building a well-written grouping of blog posts and content on your website, you can distinguish your website as being higher quality than your competitors, leading to higher domain authority and better rankings.
This means that you have to produce relevant content. Ensuring that your content is focused on the search terms and title will ensure that the user is served the content they searched for, making them likely to employ your trade services.
One potential pitfall for novices is keyword stuffing. This is an outdated tactic involving overusing keywords that you want to rank for without providing the relevant information. Google has become very smart at finding out if you’ve been keyword cramming
To avoid keyword stuffing, keep your keywords to the first sentence, the last sentence and in the title of your post or a specific services page. If you want to market your tradie business well, it’s about quality.
Google loves sites with new high-quality content. If you want to rank on Google, you have to ensure that your website is consistently high-quality and regularly updated.
Giving Google a consistent flow of content will provide them with more to work with. Additionally, if a potential customer can see that your tradie business is well established and producing great content, they are more likely to buy your services.
Tradie businesses have an excellent opportunity to use SEO to rank highly on Google. Those businesses already doing so receive the most enquiries by customers and are the leading in their industry. To become one of those top-ranking businesses on Google, following these tips and implementing them on your site will get you started and move you towards that top position.
HESK Digital is a Sydney based digital marketing agency specialised in business growth. Take your business to the next level with our customised digital marketing solutions and innovative methodology. We are experts in SEO, Pay Per Click and Social Media Advertising, and Analytics. Our experts have over three decades of digital marketing experience in converting traffic into real sales through customised strategies.
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