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Heading Tags 2020, Tips and Best Practices.

What are Heading Tags? Headings are indicators used in a website’s HTML, this helps structure their platform from an SEO point of view. These headings tags can range from Heading1 to Heading6 (H1-H6) and ultimately provide your page with a hierarchical structure. H1 is the most crucial header acco...
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Setting Up Your Local SEO

Local SEO helps businesses not only promote their services and products but also assists businesses in attracting and converting local customers to their brand. Gathering accurate information regarding local searches is an important step when setting up your local SEO, so make sure you’ve set up y...
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Organic Search Extensions: A Guide

If you’ve spent some time working with Go A plethora of organic search extensions exist, or SERP features, as they are now referred to. SERP features serve the purpose of answering queries as quickly as possible. Featured snippets This feature appears below the paid ads but offers users content th...
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Optimising shopping ads to Maximise ROI

Marketing is an investment and any good investor deepens their knowledge, makes informed decisions and chooses the best marketing channel that will reap high dividends. Here at Hesk Digital we know that Shopping Ads are a great way of getting a high Returen on Advertising Spend (ROAS). The proper in...
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YouTube Ads, a beginner’s guide

YouTube Ads are a great source of marketing that can help you effectively advertise your product or service to people who take an interest in your brand. YouTube is by far the biggest video platform on the internet, and its wide variety of channels and sophisticated targeting methods mean that findi...
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