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5 Great tools for PPC

If you’re at the start of your PPC journey, you can feel overwhelmed. There’s so much to learn! Fortunately, though, talented developers across the globe have come up with tools that make the entire process more manageable. Their creations can help with everything, from choosing compelli...
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A Guide to Attribution Modelling

Understanding and improving your business’ sales can be impossible if you didn’t know how you were making them in the first place. The origin of your customers is incredibly important, though it can often be tricky to figure out exactly what pushed them to spend their hard-earned money with you....
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Using Google Analytics to Track Conversions

Google Analytics is an extremely powerful tool for digital marketers. Providing the ability to track your website and its traffic, it can give you an incredible insight into how well you’re doing with this side of your business. For those working with PPC advertising or marketing, it could even pr...
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Using AdWords for Lead Generation

Image Credit: Pexels, Free to Use Licence. Nowadays, if people have a problem or a question to ask, they turn to the internet for answers. Online search traffic is a great way to get in front of your target audience and to generate leads for your sales funnel. In this post, we’ll run you through [...
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How To Use Responsive Search Ads

Responsive search ads have been available on Google since late August in 2018, and have quickly become one of the most popular ad varieties on the platform. Improving relevancy and adapting throughout your campaign responsive search ads are widely considered to be the future of marketing, so here’...
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YouTube Advertising on Google

In recent years, YouTube has become a very valuable advertising tool, enabling brands and businesses to engage with their target audience by placing video advertisements on their platform. Here’s everything you need to know about YouTube advertising on Google, concisely explained by HESK Digital, ...
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