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Google tests phasing out Expanded Text Ads

Google is consistently looking for new ways of being innovative. Here at Hesk Digital, it’s important to keep up to date with changes and innovations. Some search marketers have reported that Expanded Text Ads are occasionally not available on the Ads dropdown in the Google Ads interface for Searc...
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5 Saas Content Marketing Strategies

Are you struggling to gain an audience for your content? Sometimes there is no shortage of the content you may be creating but little to no audience. When it comes to marketing, promoting and distributing your content as effectively as possible is just as important as your content itself.  When...
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Avoiding SEO Scams

When it comes to digital marketing and Search Engine Optimisation (SEO), how do you know when an offer is too good to be true? How can you distinguish good quality from scams? Many ‘SEO experts’ can make unrealistic promises and guarantee you something which cannot be done. As a business owner, ...
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Diversity And Inclusion in Marketing

Now more than ever, it is the responsibility of all businesses to prioritise diversity and inclusion throughout all business processes, but especially in marketing. A 2019 consumer survey by Google and The Female Quotient revealed that 64% of all respondents took some action after seeing an ad they ...
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Guide to Competitor Analysis

Do you want to see what your position is in the marketplace? Do you want to compare your business against your competitors? Conducting a competitive analysis can achieve this for your business. Understanding your business position allows you to create a marketing strategy which yields better results...
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How To Acquiring Powerful .edu backlinks

For many SEO professionals acquiring .edu backlinks is a holy grail. A good portfolio of these is one of the key signs of a high-quality site, and the site’s domain authority is heavily correlated with the number of backlinks from these domains. Although Matt Cutts (the former head of Google s...
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