Published On - April 15, 2020

Why is Google Ads Right for Your Business?

Let’s be frank; you’ve got a lot on your plate as a modern business owner. Sure, you have easier access to a worldwide audience than companies of the past, but it’s a benefit that comes at a price. After all, you’re expected to be on-call at all hours, and you’ve also got to dedicate untol...

Published On - April 14, 2020

Emil Khoury

5 Free SEO Tools to Boost your site

As a business owner in 2020, you’re likely sick to the back teeth of hearing about search engine optimisation. The seemingly innocent term of SEO has a habit of appearing everywhere you turn and, we get it; the broken record advice can be tiresome. Sure, you want to boost your search engine rankin...

Published On - April 13, 2020

Emil Khoury

What is ‘Schema Markup’?

Schema markup is code that is used on websites to help search engines to return more informative results for searchers. Schema.org was the result of the collaborative efforts of Google, Bing, Yandex, and Yahoo to give the information that search engines need in order to understand the content of a s...

Published On - April 10, 2020

Emil Khoury

WordPress SEO and you – Some Tips

Improving the SEO of your WordPress site really is crucial if you want to get more traffic. The problem is that most WordPress guides are far too technical for a new user. The end result? You end up being frustrated and your site remains unchanged. If you want to do something about this, then there ...

Published On - April 9, 2020

Emil Khoury

Whitehat Vs Blackhat SEO – What Does It Mean?

Think about it- do you know the difference between whitehat and blackhat SEO? If you don’t then there is a high chance that all of your hard work is going to waste. If you want to make sure that this isn’t the case with your site, then take a look below. What is Whitehat SEO? […]...

Published On - March 5, 2020

Emil Khoury

Is Your Anchor Text Profile as Natural as Amazon’s or Wikipedia’s?

This isn’t the first time it’s being blogged about avoiding patterns in SEO. One of the common patterns SEO’s create when building links is unnatural anchor text. Most of the time, it is not the ‘type’ of links SEO’s or webmasters are getting, or the websites they are getting links from ...

Published On - February 19, 2020

Emil Khoury

5 Easy SEO Tips

Search engine optimisation, or SEO for short, is becoming an increasingly important part of the digital marketing strategy of any site or business. It’s for good reason, too. For the average website, over 70% of all of their traffic will come from search engines. For that reason, we’re going to ...

Published On - February 18, 2020

Emil Khoury

Local SEO – An Introduction

Search engine optimisation, or SEO for short, is becoming a term that you are practically guaranteed to see if you do any research at all into an online marketing strategy. Rather than a single technique or discipline, however, SEO is a combination of tools and tips that can make it easy to lose you...

Published On - February 17, 2020

Emil Khoury

Digital Marketing Post Royal Commission

Of all industries, Financial planning seems to get the hardest rap when it comes to compliance and looking after the interests of a client. The recent Royal Commission has not been an exception to this rule. Politicians and policy-makers are often quick to add crippling compliance on the industry, s...

Published On - February 16, 2020

Emil Khoury

Optimising a new site for SEO

If you’re building a new website or taking a new look at the role it plays in your digital marketing strategy, then you’re likely to have heard about the importance of SEO before. Search engine optimisation is, effectively, what dictates how soon your site appears on search engine results pages ...

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