Published On - July 17, 2020

Google Now Shows Analytics Insights in Search Console

Google is consistently looking for new ways of being innovative regarding the use of the internet and understanding consumer needs and wants. Here at Hesk Digital, it’s important to keep up to date with changes and innovations in order to best utilize marketing methods. Lately, it has been reveale...

Published On - July 17, 2020

Emil Khoury

Getting Value Out of Mature AdWords Campaigns

What happens when you’re faced with the issue of increasing your sales on a tight budget? What do you do when your Google Ads campaigns begin to decline? Many businesses are faced with these common problems when attempting to advertise their products and services. And in many cases...

Published On - July 16, 2020

Emil Khoury

Google Ads to Prohibit Spyware, Surveillance Products and Services

Spyware!? Google is constantly updating their online policies in order to maintain ethical and lawful practices. As digital marketers, it is important we keep up with the changes made to advertising policies in order to make sure our client’s businesses and ad revenue are protected. That said,...

Published On - June 30, 2020

Emil Khoury

5 Great tools for PPC

If you’re at the start of your PPC journey, you can feel overwhelmed. There’s so much to learn! Fortunately, though, talented developers across the globe have come up with tools that make the entire process more manageable. Their creations can help with everything, from choosing compelli...

Published On - June 25, 2020

Emil Khoury

A Guide to Attribution Modelling

Understanding and improving your business’ sales can be impossible if you didn’t know how you were making them in the first place. The origin of your customers is incredibly important, though it can often be tricky to figure out exactly what pushed them to spend their hard-earned money with you....

Published On - June 25, 2020

Emil Khoury

Using Google Analytics to Track Conversions

Google Analytics is an extremely powerful tool for digital marketers. Providing the ability to track your website and its traffic, it can give you an incredible insight into how well you’re doing with this side of your business. For those working with PPC advertising or marketing, it could even pr...

Using Geographical Keywords to Enhance Your Campaign

Published On - June 25, 2020

Emil Khoury

Using Geographical Keywords to Enhance Your Campaign

SEO can often force small businesses to compete with those that are much larger. While you may work extremely hard to produce content and optimise your website, keeping up with companies with far more resources will simply be impossible, especially when they operate on a national or international le...

Published On - June 25, 2020

Emil Khoury

Using AdWords for Lead Generation

Image Credit: Pexels, Free to Use Licence. Nowadays, if people have a problem or a question to ask, they turn to the internet for answers. Online search traffic is a great way to get in front of your target audience and to generate leads for your sales funnel. In this post, we’ll run you through [...

Published On - June 25, 2020

Emil Khoury

How To Use Responsive Search Ads

Responsive search ads have been available on Google since late August in 2018, and have quickly become one of the most popular ad varieties on the platform. Improving relevancy and adapting throughout your campaign responsive search ads are widely considered to be the future of marketing, so here’...

Published On - June 25, 2020

Emil Khoury

YouTube Advertising on Google

In recent years, YouTube has become a very valuable advertising tool, enabling brands and businesses to engage with their target audience by placing video advertisements on their platform. Here’s everything you need to know about YouTube advertising on Google, concisely explained by HESK Digital, ...

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