Published On - October 12, 2020

Google Tests False Positive Reports for Search Console.

Getting hit with manual or algorithmic penalty is always frustrating, especially when your site hasn’t violated any Google policies. Sometimes it can even risk the viability of your business. If your site has been wrongly flagged by Google search regarding security issues, we’ve got some good ne...

Published On - October 12, 2020

Emil Khoury

Google tests phasing out Expanded Text Ads

Google is consistently looking for new ways of being innovative. Here at Hesk Digital, it’s important to keep up to date with changes and innovations. Some search marketers have reported that Expanded Text Ads are occasionally not available on the Ads dropdown in the Google Ads interface for Searc...

Published On - October 9, 2020

Michael Handy

Is your site losing visitors? Here’s how to keep them.

Is your site losing visitors? Here’s how to keep them. Are you seeing less and less time spent by users on your content? Are you struggling to figure out why this is happening? When it comes to returning to the average website, between 70-96 percent of those who visit your website will not ret...

Published On - October 1, 2020

Emil Khoury

5 Saas Content Marketing Strategies

Are you struggling to gain an audience for your content? Sometimes there is no shortage of the content you may be creating but little to no audience. When it comes to marketing, promoting and distributing your content as effectively as possible is just as important as your content itself. When...

Published On - September 30, 2020

Emil Khoury

Avoiding SEO Scams

When it comes to digital marketing and Search Engine Optimisation (SEO), how do you know when an offer is too good to be true? How can you distinguish good quality from scams? Many ‘SEO experts’ can make unrealistic promises and guarantee you something which cannot be done. As a business owner, ...

Published On - September 28, 2020

Emil Khoury

Diversity And Inclusion in Marketing

Now more than ever, it is the responsibility of all businesses to prioritise diversity and inclusion throughout all business processes, but especially in marketing. A 2019 consumer survey by Google and The Female Quotient revealed that 64% of all respondents took some action after seeing an ad they ...

Published On - September 28, 2020

Emil Khoury

Guide to Competitor Analysis

Do you want to see what your position is in the marketplace? Do you want to compare your business against your competitors? Conducting a competitive analysis can achieve this for your business. Understanding your business position allows you to create a marketing strategy which yields better results...

Published On - September 23, 2020

Emil Khoury

How To Acquiring Powerful .edu backlinks

For many SEO professionals acquiring .edu backlinks is a holy grail. A good portfolio of these is one of the key signs of a high-quality site, and the site’s domain authority is heavily correlated with the number of backlinks from these domains. Although Matt Cutts (the former head of Google s...

Published On - September 22, 2020

Emil Khoury

What are people searching for during COVID?

We have all been affected by the recent COVID-19 pandemic in one way or another and COVID-19 search trends is the new norm . Not only has it changed the way we carry out our day to day activities, but it has changed the behaviour of online users. With most people working from home and […]...

Published On - September 18, 2020

Emil Khoury

Australia Looking to Introduce Regulations for SEO Providers?

Regulators Reviewing Facebook and Google Advertising. SEO in Australia is about to become a whole lot more regulated. Recently, the Australian government has released reports recommending stricter monitoring over megacorporation digital platforms such as Facebook and Google. The increase in regulati...

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