How many words should I be writing to maximise the SEO benefits? Should I be writing 300 words? 1000 words? 2000 words? When it comes to writing your blogs, long-form content has been proven to engage the user better and be better for SEO ranking. So, how many words are considered ‘long enough’?...

The adverse effects of COVID-19 on the performance and the ability of a digital market to spend on paid marketing has been immense. However, there are some Google ad trends which have not been driven by COVID-19. This article explores some of the trends which have affected digital marketers. These t...

Google is consistently looking for new ways of being innovative, maximise its ad revenue, and bring more engaging results to users. It’s essential to keep up to date with Google’s changes and innovations in order to best utilize marketing methods.  Lately, Google has revealed Google Search ...

Getting hit with manual or algorithmic penalty is always frustrating, especially when your site hasn’t violated any Google policies. Sometimes it can even risk the viability of your business. If your site has been wrongly flagged by Google search regarding security issues, we’ve got some good ne...

Google is consistently looking for new ways of being innovative. Here at Hesk Digital, it’s important to keep up to date with changes and innovations. Some search marketers have reported that Expanded Text Ads are occasionally not available on the Ads dropdown in the Google Ads interface for Searc...

Is your site losing visitors? Here’s how to keep them. Are you seeing less and less time spent by users on your content? Are you struggling to figure out why this is happening? When it comes to returning to the average website, between 70-96 percent of those who visit your website will not ret...

Are you struggling to gain an audience for your content? Sometimes there is no shortage of the content you may be creating but little to no audience. When it comes to marketing, promoting and distributing your content as effectively as possible is just as important as your content itself.  When...

When it comes to digital marketing and Search Engine Optimisation (SEO), how do you know when an offer is too good to be true? How can you distinguish good quality from scams? Many ‘SEO experts’ can make unrealistic promises and guarantee you something which cannot be done. As a business owner, ...

Do you want to see what your position is in the marketplace? Do you want to compare your business against your competitors? Conducting a competitive analysis can achieve this for your business. Understanding your business position allows you to create a marketing strategy which yields better results...