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Paid Ad Revenue Decline

In a tough year for the global economy, including recessions, the advertising sector has been impacted negatively. Google has forecast that it will see a 7% drop in paid-search revenue. This is the first-ever contraction in digital ad revenue for Google. The report by eMarketer’s digital ad f...
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Optimising Site Search.

Site Search. Site Search is a common website functionality that allows users to search for content and information on a website/platform. Using Site Search is beneficial for potential clients and consumers as it enables them to quickly connect with a company’s products and services.  Site...
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Heading Tags 2020, Tips and Best Practices.

What are Heading Tags? Headings are indicators used in a website’s HTML, this helps structure their platform from an SEO point of view. These headings tags can range from Heading1 to Heading6 (H1-H6) and ultimately provide your page with a hierarchical structure. H1 is the most crucial header acco...
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Setting Up Your Local SEO

Local SEO helps businesses not only promote their services and products but also assists businesses in attracting and converting local customers to their brand. Gathering accurate information regarding local searches is an important step when setting up your local SEO, so make sure you’ve set up y...
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