For many SEO professionals acquiring .edu backlinks is a holy grail. A good portfolio of these is one of the key signs of a high-quality site, and the site’s domain authority is heavily correlated with the number of backlinks from these domains. Although Matt Cutts (the former head of Google s...

We have all been affected by the recent COVID-19 pandemic in one way or another and COVID-19 search trends is the new norm . Not only has it changed the way we carry out our day to day activities, but it has changed the behaviour of online users. With most people working from home and […]...

Regulators Reviewing Facebook and Google Advertising. SEO in Australia is about to become a whole lot more regulated. Recently, the Australian government has released reports recommending stricter monitoring over megacorporation digital platforms such as Facebook and Google. The increase in regulati...

SMBs AND SEO. SMBs can often struggle to get traction online. But SEO costs can often look staggeringly high, especially for efforts that are seemingly not as tangible as more traditional advertising techniques. Today we’re looking at how those costs tend to be broken down and how to know you’re...

A well-known SEO tip is to build backlinks to avoid common link building mistakes. Link building is critical when it comes to search engine optimisation.  That said, we’ve seen plenty of new clients come to us saying öur last agency was building us hundreds of links, everything was going wel...

Google is consistently looking for new ways of being innovative regarding the use of the internet and understanding consumer needs and wants. Here at Hesk Digital, we seek to keep up to date with changes and innovations to utilise our marketing methods fully.  Lately, it has been revealed that ...

Do you want to write more engaging SEO friendly content? Writing SEO friendly content takes practice. In following a few simple steps to formulate SEO friendly content writing, you’ll see your SEO friendly articles ranking better in search engines! If you are a content writer who wishes to improve...