Published On - August 17, 2020

Accelerate Your Local SEO By Targeted Searching.

Searching At Your Target Locations. Searching your target locations determines what users see in SERPs (search engine result pages). This Local SEO strategy helps businesses improve their inconsistent SERP performance and rankings across their service areas. Local SEO is more than just content impro...

Published On - August 14, 2020

Emil Khoury

How Social Media Can Boost Your Incoming Leads

I am sure you have all heard about Social Media Marketing, and how it can be the saviour of small to medium businesses. It is great to know about it, but how do we use it. Many of you have likely started with an all or nothing effort having 4 or more social media campaigns. […]...

Published On - August 14, 2020

Emil Khoury

Paid Ad Revenue Decline

In a tough year for the global economy, including recessions, the advertising sector has been impacted negatively. Google has forecast that it will see a 7% drop in paid-search revenue. This is the first-ever contraction in digital ad revenue for Google. The report by eMarketer’s digital ad f...

Published On - August 12, 2020

Emil Khoury

Boost your Facebook Campaigns with these tips.

A digital marketer can use many platforms for advertising products and services. When it comes to using Facebook to advertise, your audience is likely browsing their feed with little intention of making a purchase. This allows marketers to create relevant and engaging advertisements to users that at...

Published On - August 10, 2020

Emil Khoury

Optimising Site Search.

Site Search. Site Search is a common website functionality that allows users to search for content and information on a website/platform. Using Site Search is beneficial for potential clients and consumers as it enables them to quickly connect with a company’s products and services. Site...

Published On - August 7, 2020

Emil Khoury

Google Launches Image Extensions and Promotion Countdowns for Responsive Text Ads.

New Google Updates. 2020 was a major year for Google updates, in May Google announced the decision to ‘sunset’ Gallery Ads and to go ahead with the highly anticipated ‘image extensions’. Google officially launched its image beta and also added a dynamic countdown function t...

Published On - August 5, 2020

Emil Khoury

Heading Tags 2020, Tips and Best Practices.

What are Heading Tags? Headings are indicators used in a website’s HTML, this helps structure their platform from an SEO point of view. These headings tags can range from Heading1 to Heading6 (H1-H6) and ultimately provide your page with a hierarchical structure. H1 is the most crucial header acco...

Published On - August 3, 2020

Emil Khoury

COVID-19 Recovery Grant And How To Use It To Jumpstart Your Business

The New South Wales Government released the COVID-19 Recovery Grant last week. It is designed to help the small businesses hardest hit by COVID-19 to get back on their feet and open their doors faster. The grant offers between $500 and $3,000 to the eligible businesses. There are many terms and cond...

Published On - August 3, 2020

Emil Khoury

What Are ‘NoFollow’ and ‘Follow tags’ and When to use Them?

Getting Crawled By Google. Getting Crawled By Google is an essential part of ranking for SEO. If your site can’t be seen, all your ranking efforts are for nothing. Small software programs called ‘Google Crawlers‘ study websites and track links within those pages, as any consumer would ...

Published On - July 30, 2020

Emil Khoury

Setting Up Your Local SEO

Local SEO helps businesses not only promote their services and products but also assists businesses in attracting and converting local customers to their brand. Gathering accurate information regarding local searches is an important step when setting up your local SEO, so make sure you’ve set up y...

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