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Organic Search Extensions: A Guide

If you’ve spent some time working with Go A plethora of organic search extensions exist, or SERP features, as they are now referred to. SERP features serve the purpose of answering queries as quickly as possible. Featured snippets This feature appears below the paid ads but offers users content th...
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Optimising shopping ads to Maximise ROI

Marketing is an investment and any good investor deepens their knowledge, makes informed decisions and chooses the best marketing channel that will reap high dividends. Here at Hesk Digital we know that Shopping Ads are a great way of getting a high Returen on Advertising Spend (ROAS). The proper in...
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YouTube Ads, a beginner’s guide

YouTube Ads are a great source of marketing that can help you effectively advertise your product or service to people who take an interest in your brand. YouTube is by far the biggest video platform on the internet, and its wide variety of channels and sophisticated targeting methods mean that findi...
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5 Great tools for PPC

If you’re at the start of your PPC journey, you can feel overwhelmed. There’s so much to learn! Fortunately, though, talented developers across the globe have come up with tools that make the entire process more manageable. Their creations can help with everything, from choosing compelli...
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A Guide to Attribution Modelling

Understanding and improving your business’ sales can be impossible if you didn’t know how you were making them in the first place. The origin of your customers is incredibly important, though it can often be tricky to figure out exactly what pushed them to spend their hard-earned money with you....
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