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Using Google Analytics to Track Conversions

Google Analytics is an extremely powerful tool for digital marketers. Providing the ability to track your website and its traffic, it can give you an incredible insight into how well you’re doing with this side of your business. For those working with PPC advertising or marketing, it could even pr...
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Using AdWords for Lead Generation

Image Credit: Pexels, Free to Use Licence. Nowadays, if people have a problem or a question to ask, they turn to the internet for answers. Online search traffic is a great way to get in front of your target audience and to generate leads for your sales funnel. In this post, we’ll run you through [...
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How To Use Responsive Search Ads

Responsive search ads have been available on Google since late August in 2018, and have quickly become one of the most popular ad varieties on the platform. Improving relevancy and adapting throughout your campaign responsive search ads are widely considered to be the future of marketing, so here’...
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YouTube Advertising on Google

In recent years, YouTube has become a very valuable advertising tool, enabling brands and businesses to engage with their target audience by placing video advertisements on their platform. Here’s everything you need to know about YouTube advertising on Google, concisely explained by HESK Digital, ...
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Growing your business with SEO

Whether you’re the founder of a fresh new start-up or are the marketing director for a global enterprise, SEO will always remain a crucial part of your business growth strategy. With more business interactions than ever now happening online, there’s never been a better time to grow your business...
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Finding SEO Clients

If you run an SEO agency in Sydney and are looking to expand, or you are planning to start a new agency, you need a comprehensive strategy for finding clients. Once you get the ball rolling, word of mouth will help you to find some new clients, but unless you take an active approach to […]...
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What to look for in an SEO Agency

SEO is an important part of any business’s marketing strategy, and it’s essential that you get it right. But the algorithms that dictate search results are very complex and they are updated fairly regularly, so ranking well on search requires careful management of various factors. Unless you kno...
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Why is Google Ads Right for Your Business?

Let’s be frank; you’ve got a lot on your plate as a modern business owner. Sure, you have easier access to a worldwide audience than companies of the past, but it’s a benefit that comes at a price. After all, you’re expected to be on-call at all hours, and you’ve also got to dedicate untol...
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5 Free SEO Tools to Boost your site

As a business owner in 2020, you’re likely sick to the back teeth of hearing about search engine optimisation. The seemingly innocent term of SEO has a habit of appearing everywhere you turn and, we get it; the broken record advice can be tiresome. Sure, you want to boost your search engine rankin...
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