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Setting Up Your Local SEO

Local SEO helps businesses not only promote their services and products but also assists businesses in attracting and converting local customers to their brand. Gathering accurate information regarding local searches is an important step when setting up your local SEO, so make sure you’ve set up y...
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Organic Search Extensions: A Guide

If you’ve spent some time working with Go A plethora of organic search extensions exist, or SERP features, as they are now referred to. SERP features serve the purpose of answering queries as quickly as possible. Featured snippets This feature appears below the paid ads but offers users content th...
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Optimising shopping ads to Maximise ROI

Marketing is an investment and any good investor deepens their knowledge, makes informed decisions and chooses the best marketing channel that will reap high dividends. Here at Hesk Digital we know that Shopping Ads are a great way of getting a high Returen on Advertising Spend (ROAS). The proper in...
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YouTube Ads, a beginner’s guide

YouTube Ads are a great source of marketing that can help you effectively advertise your product or service to people who take an interest in your brand. YouTube is by far the biggest video platform on the internet, and its wide variety of channels and sophisticated targeting methods mean that findi...
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Getting Value Out of Mature AdWords Campaigns

What happens when you’re faced with the issue of increasing your sales on a tight budget? What do you do when your Google Ads campaigns begin to decline?  Many businesses are faced with these common problems when attempting to advertise their products and services.  And in many cases...
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