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What is ‘Schema Markup’?

Schema markup is code that is used on websites to help search engines to return more informative results for searchers. Schema.org was the result of the collaborative efforts of Google, Bing, Yandex, and Yahoo to give the information that search engines need in order to understand the content of a s...
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WordPress SEO and You – Some Tips

Improving the SEO of your WordPress site really is crucial if you want to get more traffic. The problem is that most WordPress guides are far too technical for a new user. The end result? You end up being frustrated and your site remains unchanged. If you want to do something about this, then there ...
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5 Easy SEO Tips

Search engine optimisation, or SEO for short, is becoming an increasingly important part of the digital marketing strategy of any site or business. It’s for good reason, too. For the average website, over 70% of all of their traffic will come from search engines. For that reason, we’re going to ...
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Local SEO – An Introduction

Search engine optimisation, or SEO for short, is becoming a term that you are practically guaranteed to see if you do any research at all into an online marketing strategy. Rather than a single technique or discipline, however, SEO is a combination of tools and tips that can make it easy to lose you...
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Digital Marketing Post Royal Commission

Of all industries, Financial planning seems to get the hardest rap when it comes to compliance and looking after the interests of a client. The recent Royal Commission has not been an exception to this rule. Politicians and policy-makers are often quick to add crippling compliance on the industry, s...
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How to Optimise a new site for SEO

If you’re building a new website or taking a new look at the role it plays in your digital marketing strategy, then you’re likely to have heard about the importance of SEO before. Search engine optimisation is, effectively, what dictates how soon your site appears on search engine results pages ...
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What is SEO?

SEO is perhaps the most important discipline in digital marketing and for decades has been essential for running a successful website. But what is SEO and how does it work? Unlike other arms of your marketing campaign, such as advertising or social media marketing, search engine optimisation (or SEO...
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