Conversion Optimisation (CO)

Every business needs a targeted audience to strengthen their marketing strategies. By doing so, google analytics can identify the traffic achieved on the site from the brands’ specific target market as well as providing statistics in regard visitors return conversions, the interactions conducted per visit and more such as how many users added to carts and then abandoned the site. All of these statistics allow your business to understand what needs to be improved. Informative and pleasing content on a site helps users become increasingly interested in the brand and therefore optimises the opportunities for the business to convert the user.

At HESK Digital, we facilitate CO through finding the relevant consumers that are interested in your business’s products and services available. By gaining a higher conversion rate, your business will be able to increasingly achieve economies of scale and cost-effective marketing strategies as it means that you are making effective use of your already established resources. At HESK Digital, our focus is to optimise the opportunities your business may encounter through your marketing processes.

There are many ways in which a business can achieve CO to stimulate growth and success. There are five crucial yet simple steps which help you optimise your site for conversions. Many other strategies and processes are available for your business to adapt to achieve CO, but these steps are easy to follow and most definitely put you on the right track. These steps consist of the following;

1. Test your traffic by splitting them into two groups, allowing each group to see an alternate version of your website. This allows you to analyse which types of designs and features gain more attention.
2. Use powerful content demonstrating why customers should buy from you. In other words, Customer Value Proposition (CVP).
3. Use simple terms in descriptions, blogs, articles and more. Making your words technical and difficult puts off your customers. Using simple and effective words, the user will understand and feel a part of the process.
4. Prompt your site visitors to take desirable action by creating a sense of urgency. By informing customers that some of the available product options on the site may disappear soon, your visitors tend to act quicker and therefore become consumers.
5. Create a trustworthy product/service. Providing a FAQ (Frequently Asked Questions) section will help your visitors feel a sense of understanding and assure them that your products/services are suitable for what they need.