Google Testing More Prominent Ad Headlines

Google is consistently looking for new ways of being innovative regarding the use of the internet and understanding consumer needs and wants. Here at Hesk Digital, we seek to keep up to date with changes and innovations to utilise our marketing methods fully. 

Lately, it has been revealed that Google is testing a new feature for advertisements. This test has seen the first advertisement headline displayed in a larger font, with a second smaller headline appearing below the first.

Ad Example
Example of a current ad.

In the photos captured by PPC hubbub, the characteristic feature amongst the top ad headlines above organic results had larger font headlines. However, images captured by SEL illustrated that only the top advertisement headline had an enlarged font.

How does this affect marketers?


It is currently unclear which of the two examples Google will choose. Whenever the feature is confirmed. It will provide more incentive for marketers to utilise SEO tactics to land one of the prominent ad headlines.

About Us


At HESK Digital, We’re experts in SEO, paid advertisements and analytics. We have over 3 decades of marketing experience and a senior team who has experience with major Sydney marketing agencies. We find it essential to keep up to date with and discuss developments in our field.

If you’d like to grow your business and leverage our wealth of knowledge on analytics and SEO, don’t hesitate to contact us for a free discussion on how we can help.