SMBs AND SEO.
SMBs can often struggle to get traction online. But SEO costs can often look staggeringly high, especially for efforts that are seemingly not as tangible as more traditional advertising techniques. Today we’re looking at how those costs tend to be broken down and how to know you’re getting the best value from your agency.
SEO (SEARCH ENGINE OPTIMISATION).
SEO is the process of optimising your website to achieve the highest ranking on organic, or un-paid, SERP’s with an increase in traffic. SEO can take time to show results, especially when working from scratch, so it can often be hard to know if you’re getting the best value.
WHAT YOU SHOULD CONSIDER.
When factoring what you should consider when hiring a Digital Marketing Company such as HESK Digital, you should know that costs vary throughout Australia based on various factors.
We here at HESK Digital understand that running a business means managing your costs with a limited marketing budget. The question we ask you is “How much am I willing to spend on SEO work?”. We ask this because you should consider that SEO at its core is an expense. SEO work is a cost company’s pay to acquire a valuable asset.
SEO RATES AND STATISTICS.
Upon research, we determined that organic search accounts for approximately 51% of the traffic a business receives. By 2020, the total amount paid for SEO agencies is expected to reach $80 billion.
However, the high amounts of investments that have brought the total figure to $80 billion have not gone to waste. Company site and platform rates of long-term success have skyrocketed in the past decade.
SEO is a long-term marketing strategy; thus, your online presence and visibility will increase with HESK Digital’s long-term assistance. Statistically, websites on Google’s first page receive 91.5% of clicks. ‘organic traffic’ holds a 24.6% conversation rate. Having HESK Digital’s SEO specialists and experts on your side puts your company in the ‘shop window’ as they say.
4 Major Factors to Consider
The significant factors to consider when hiring an agency such as HESK Digital are all contingent on the SEO team and work your company has already undertaken. We factor in what SEO work has already been done, how much time your SEO team have to work on your company’s campaign, how competitive your industry is and what SEO goals you have for your website.
A recent study estimated that a successful SEO campaign could require anywhere between 12 and 104 hours of work, per month. That’s a massive range.
SEO costs within Australia vary depending on the level of service provided and at the different price points discussed. High costs don’t necessarily mean great service, but a low price point is a bad sign.
SEO fees in Australia can be broken down to an hourly rate, a monthly retainer and pay for performance. It’s hard to quote a single figure as standard, as there is such a wide range of potential figures at hand. However, most companies charge from $1500-$5000 per month. Enterprise-level accounts of course can have far greater spend and retainers.
Spending significant funds into SEO can pay off for a variety of reasons. Firstly, paying for lower cost SEO providers has proven time and time again to not obtain the intended results. Secondly, paying trained experts to do what they’re specialised in may be pricey but will guarantee the discussed goals.
SEO PRICE RATES.
The average hourly SEO rates in Australia fall between $75-$200 per hour. Contrastingly, the monthly SEO retainer rates in Australia average between $1500-$3000 per month. Finally, the price rates for ‘pay for performance’ relies on the dynamic pricing discussed depending on the ranking success.
Here at HESK, we’re committed to providing services for great value. All our costs are discussed and outlined up front, so you know exactly what you’re getting and how it can benefit your company. Our HESK Digital specialists are committed to providing services of value to matter your business goals.