How To Write SEO Friendly Content (Beginner To Advanced)

Do you want to write more engaging SEO friendly content? Well writing SEO friendly content takes practice and a bit of extra knowledge. In following a few simple steps to formulate SEO friendly content writing, you’ll see your articles ranking better in search engines!

If you are a content writer who wishes to improve their SEO writing skills, it is vital first to understand how search engines rank websites. This means understanding that each article is equivalent to a different webpage when it comes to SEO, and through optimising specific keywords, your SEO ranking will improve.

The Steps To Write SEO Friendly Content

Step one: Research, Research and Research!

Writing SEO friendly content involves research. This includes determining:

  • The length of the article
  • Type of article
  • The specific Keyword to target
  • Reading and analysing existing articles.

Once you find your target word, search it in Google and see what sort of articles are ranking. Using software such as Yoast walks you through how to write an SEO friendly article and what kind of length should be utilised to best rank. Ultimately though, you want to write content that is relevant to your topic, not just follow recommendations.

Step two: Title Tag v Meta Tag.

Given that you have done your research, you are now ready to write! The first thing you need to address is the Title Tag and the Meta Tag. The post title is the title that your reader views on your website. The meta title helps guide  search engines on how to  show your post in search results.

Your title and meta tags are significant when it comes to SEO ranking. A simple step to follow when creating your title tagpost title includes keeping your title tag to or below 66 characters. 

When it comes to meta tags, software such as WordPress assists you with the creation. It is important to include keywords in your meta tag and to make it appealing to potential customers in 156 characters.

Step three: Heading Tags

Heading tags, by contrast, are the actual “Titles” you use within your actual blog content. Aside from URLS these are the most important single signifier of what words your article is trying to rank for.

By using the correct heading tags, you are fulfilling an important aspect of SEO writing. Using H1, H2 and H3 heading tags are important because they allow you to set out your writing using an SEO friendly structure. Using the right heading tags is simple but effective.

Refer to Heading Tags 2020, Tips and Best Practices for a better understanding of how to best use heading tags. 

Through utilising a few simple steps when it comes to SEO friendly content, your articles, posts and all other digital marketing content will look better and rank better.

About Us

At HESK Digital, We’re experts in SEO, paid advertisements and analytics, with over three decades of marketing experience and a senior team who has experience with major Sydney marketing agencies. We find it important to keep up to date with and discuss developments in our field.

If you’d like to grow your business and leverage our wealth of knowledge on analytics and SEO, don’t hesitate to contact us for a free discussion on how we can help.