Improving your SEO by optimising for Advanced Search

For the everyday person, a quick google search is often enough to get them the information they are looking for quickly and easily. However, for SEO technicians and specialists, using Google Advanced Search is necessary if they want the most sophisticated and precise data in the most efficient time. 

Google Advanced Search operators can provide a more detailed process of retrieving information. Special characteristics, commands and parameters are used to filter, pry and narrow down the information to locate the most relevant information in relation to the topic. This helps SEO’s analyse competitors, indicate linking opportunities that were overlooked, locate harmful duplicate content and open more opportunities for guest posting.

Find links to your website

Don’t you wonder which other websites are linking to your webpages? Finding these links which are indexed by Google is easier than you thought.

All you need to do is type “link:” followed by your website and the search results will cough up all the webpages linked to your website.

For instance, if your website is website.com, just type “link:website.com” (without space and without quotes), but if you check this out then you will find very few links.

This is because Google restricts showing all the links publicly.

To get the complete picture, instead of the above search, try“Link:website.com –website.com” .

Find your webpages pages indexed by Google

 Now, this can be a vital source of information.

To find out which of your webpages have been indexed by Google, simply type “Site: yourwebsite.com” and all the pages of this website indexed by Google will appear before you.

Guide Google to What You Want

It can be quite frustrating to not get the exact results you are looking for.

Eliminating this problem is actually very simple. Use of quotes in your search query gives you the exact results you are looking for.

For instance, if you are looking for guest blogging opportunities, simply type guest blogging within quotes, like this – “guest blogging.” You’ll be amazed by the number of highly relevant exact matches that Google brings forth.

Not everything that’s on your website might be indexed by Google.

To see how Google views your website, you just need to type “cache: yourwebsite.com”.

This will give you an idea of what Google saw the last time it visited your website.

Get comprehensive info about your website

Using “info:” is perhaps the best way to gather quick information about several aspects of your website at one go. Typing “info:website.com” will give you information such as pages that link to your website, cached version, similar pages and all details about your domain.

These are just a few search operators at your disposal but there is a vast array of advanced search operators that can help you to find out more precise results. We hope these tips have helped you learn a bit more about how Advanced search works. 


Here at HESK Digital, we’re devoted to finding new ways to boost SEO performance, including advanced search. Contact Us today and find out how we can help you drive rankings, traffic, and conversions.