SEO can often force small businesses to compete with those that are much larger. While you may work extremely hard to produce content and optimise your website, keeping up with companies with far more resources will simply be impossible, especially when they operate on a national or international level. Thankfully, though, there is an answer to this problem, and it comes in the form of local SEO and geographical keywords.
What Are Geographical Keywords?
As their name suggests, geographical keywords are location-based, usually focusing on the town or city a business calls home. These keywords are identified through research and added to a website using a range of different types of content, working to gain impressions in a wide variety of local search terms. Of course, though, it isn’t as simple as putting the name of your city on your webpage.
Benefits of Geographical Keywords
Geographical keywords come with a range of different benefits. It’s worth exploring these before you dive into working on your local SEO, and you can find a selection of the most prominent benefits below.
- Avoid competition with larger businesses by marketing on a local level, rather than nationally or internationally.
- Save time and effort on your SEO by taking out many of the steps that come with marketing to a wider area.
- Get your website more impressions without compromising on the SEO work you’ve already done.
Research – Avoiding the Competition
Like any SEO keywords, geographical ones need to be chosen based on the likelihood that they will draw people to your website. It will take some research to handle this properly, and you’ll probably need to do some learning along the way, but this will be worth to improve your SEO. Keyword research tools will be an excellent resource as you go through this, providing you with a deeper insight into the keywords you’re using.
People will use a range of different structures for geographical keywords, though these are some examples that we’ve used on the Hesk Digital website: SEO Agency Parramatta, SEO Sydney, and Blacktown Digital Marketing.
Free keyword research tools like Wordtracker are easy to find. By inputting your keyword and location, the monthly search volume, level of competition, and the number of webpages that contain the keyword you’re searching for will be provided, along with similar keywords and their performance. Keywords with high search volumes and low competition are perfect, though you should aim for a mix of both of these qualities.
Implementation – Building Up Your Website
Once you have an idea of the keywords you’d like to use, it will be time to start adding them to your website. There are a number of ways to approach this, and it’s worth taking your time to make sure that you handle it all correctly. If you struggle with writing or other forms of content production, it could be worth using sites like Freelancer to find people to help you out with this, ensuring that your website remains professional.
Adding new pages to a website is one of the most common ways to add additional keywords to it. Subpages for your services, landing pages, or other information-based content can be used for this, and it can be smart to try and strike a balance between them. Having 3 or 4 of the same keyword on a page is usually enough.
Blogs provide an excellent way to add new content to your website without having to cover the same ground over and over again. Google won’t see a bulging blog as spam and being able to write content that helps your customers and clients will be a good way to make your website more usable. There are loads of blog writing services around the web, making it incredibly easy to get started with this.
Editing Existing Content
A lot of people make the mistake of starting their website build before they fully understand local SEO. This will mean that much of the content on a site like this won’t be properly optimised with geographical keywords, and you should think about going back and editing the content to change this. Adding keywords to content isn’t too hard, though you will need to be careful to cover every page on your website.
Having the right tools at your disposal is crucial when you’re working on SEO. There are a lot of websites out there that can provide you with free support with your local SEO efforts, and it’s worth using them all to make the most of the work you’re doing. You can find some examples of these tools below.
Google My Business
Google My Business is a tool that allows you to add your business to Google maps. Not only will this show up on the map, though, but it can also come up in searches, even if you don’t have a website at all. This provides you with an easy way to get a head start with your local SEO without having to invest loads of time and money into it.
Google Search Console/Analytics
As another tool from Google, Search Console and Analytics offer some of the more accurate search information you’ll find on the web. They can show you how your website is performing, along with providing hints and tips to help you to improve your presence on the web. This will be the basis for your SEO improvement in the future.
SEO Website Scanners
Finally, as the last tool to consider, it’s time to think about the free SEO webpage scanners you can find around the web. Tools like this are designed to check your pages for errors and issues that could hurt your chances of getting good positions in searches. Options like SEObility can save reports so that you can check them in the future.
Getting Local SEO Help from Hesk Digital
Hesk Digital an SEO Agency Parramatta offering a range of services that can be used to improve your business. We can help you to properly leverage geographical keywords, while also working to improve the other aspects of your SEO. What are you waiting for? Give us a call on 1300 088 544 and our friendly team will be happy to answer any questions you might have.