Think about it- do you know the difference between whitehat and blackhat SEO? If you don’t then there is a high chance that all of your hard work is going to waste. If you want to make sure that this isn’t the case with your site, then take a look below.
What is Whitehat SEO?
Whitehat SEO is otherwise known as being just SEO. It uses various search engine optimisation techniques which Google actually approve of. Some examples of whitehat SEO include:
· Making your site very easy to navigate
· Lowering the time it takes for your site to load
· Attracting various backlinks from authority sites
· And more
Whitehat VS Blackhat
Whitehat SEO basically focuses on the people first and then the search engines second. Whitehat SEO techniques will not put you at risk of being penalised. Blackhat SEO involves using shortcuts or even hacks to try and exploit weaknesses that might be present in the search engine algorithm. Blackhat SEO is normally geared towards the bots first, as opposed to the human reader. This strategy will come with a high risk of penalisation. When the search engines see behaviour which they deem unacceptable, they change their algorithm which means that approaches like this no longer work. Some of the updates that they have done in the past include:
· Penguin- Penalised linking practices
· Florida- Penalised keyword stuffing
· Panda- Penalised content farms
The penalties for blackhat SEO practices will vary depending on the site that you have. If you have seen a drop in traffic or if you know that there are fewer website pages appearing then you may have been penalised. You may learn about your penalties in the Search Engine Console. Google will then tell you if there has been a manual action made against your site. This is their way of telling you that there is an issue, while also giving you the chance to fix it. Blackhat SEO techniques can easily result in a reduced search engine ranking. Sites which once enjoyed page-one rankings will see their site vanished from sight. You will also experience a hit to your visibility, traffic, authority and more. If you want to avoid this then you have to submit a reconsideration request.
Your site may even be banned from search results if you aren’t careful. This really is the kiss of death because nobody will be able to access your site online. Your organic traffic will plummet, and you will have a hard time clawing back. If you want to avoid this, then contact an SEO Agency in the Sydney CBD district, like Hesk.
Blackhat SEO Techniques to Avoid
If you aren’t sure if you are committing any blackhat SEO practices then simply take a look below to see a video on blackhat techniques, and some things you need to avoid.
Keyword stuffing was once a way for you to rank higher in the search engines. You would include all of the keywords you want, but the issue with this is that it will make your content unreadable. It’s no surprise at all that Google are choosing to crack down on this. Google are focused on relevance and they are also against using too many keywords as well. If you want an example of blackhat SEO then take a look below.
“Our company sells custom cigar humidors. We are proud to say that our custom cigar humidors are all handmade and to the finest quality. If you want to buy a custom cigar humidor then contact our specialist custom cigar humidors at the following site: Customcigarhumidors.com.”
If you have an SEO firm who are telling you to create content that has a very high percentage of keywords, then it’s time to hire someone new.
If you run a blog, then there is a high chance that you have seen some kind of comment spam. These are essentially automated comments which often include spammy links or even keywords. Inbound links from comments won’t fool the likes of Google and it will not help your ranking.
Content scraping is when another person takes your RSS feed and then republishes the content on their very own site. Spam blogs created this technique as a way to become optimised for a particular keyword. Google is penalising this kind of content, so make sure that you don’t use it at all.
Cloaking is when you show something to your visitors, but then something totally different to the search engines. Your visitor might be looking at an image, but really, there are hidden links in the HTML.
Lastly, you have hidden text. This is related to cloaking. One thing that a lot of sites do is change the colour of the text so that it matches the page background. They also make the font so small that nobody can really see it.
Whitehat SEO tactics often aim to create and optimise content so that it targets people as opposed to search engine bots. If you want some tactics then take a look below:
The first thing that you need to do is your keyword research. You need to know how many people are interested in your content. When you create anything, make sure that it is your best work. Don’t keyword stuff and also make sure that everything is formatted properly. This is super important if you are investing in long-form content. It also helps to post unique content that you have crafted yourself. Running it through a program such as Copyscape will really help you here because it makes sure that you are posting content that is on no other site. Other things that you can do include adding meta data to your site and alt tags to your pictures. This is very easy to do and doesn’t take much time, but it will save you a huge amount of stress in the future when it comes to your SEO.
Ultimately, investing in whitehat SEO will benefit you more in the future and you may even find that you are able to make much better decisions regarding your site as a result.