Improving the SEO of your WordPress site really is crucial if you want to get more traffic. The problem is that most WordPress guides are far too technical for a new user. The end result? You end up being frustrated and your site remains unchanged. If you want to do something about this, then there are a few things that you can do to try and make sure that your site is everything that it can be for now, and for the future.
WordPress IS SEO Friendly
WordPress experts all say that the platform is friendly for SEO. This is why most people choose WordPress whenever they create a site or a blog. It may even be the reason why you choose it, but either way, there are a few things that you need to know. The first thing that you need to know is that WordPress will make sure any code that is generated, follows the best practices for SEO. The problem is that there is a lot more that needs to be done if you want to maximise your efforts- not just for now, but also for the future as well.
What is SEO?
SEO stands for Search Engine Optimisation. This is a strategy that most website owners use to try and get more traffic to their site. WordPress SEO isn’t about tricking Google or even trying to get the edge. It’s about creating a website that has a properly formatted code, which will make it easy for every search engine to not only find your site, but to also understand it. If you want to find out more, then check out our HESK Digital SEO services page.
Why SEO is Important
Search engines will probably be your biggest source of traffic. Google has an incredibly futuristic and advanced algorithm that will rank your pages, but it’s by no means perfect. The search engine still needs your help to gain some understanding of what the page is about. If your content is not optimised for SEO, then search engines won’t be able to understand it, and therefore, won’t rank it as well as it could. You may even find that your site misses out on a ton of traffic as well, which is the last thing you want.
SEO can get very technical to say the least, but it’s important to know that it doesn’t need to be. If you are able to learn a few basic tips then you can not only optimise your site, but also get a huge boost to your traffic overall. You don’t have to be a genius in tech either. Ready to get started?
WordPress has a built-in option that gives you the chance to hide your site from search engines. The idea of this is that it gives you the chance to work on everything you need before your site goes public. Sometimes, this option is checked without you even realising it. Ideally, you need to make sure that this isn’t the case. Go onto the Admin part of your site and then access the Manage tab and then the Settings option, like so:
When you have done that, simply scroll down even more and then look at the following page for further instruction:
So here, you need to make sure that:
A) Your site is public and visible to everyone.
B) That you do not have the “Do not allow search engines to index my site” button clicked.
If your site is in development then it’s okay to have that button checked, but just make sure that you uncheck it after.
Friendly URL Structures
SEO-friendly URLs will contain words that explain the overall content of the page. The main thing that you need to do here is make sure that the URLs you have are friendly to humans and search engines.
Some great examples can be found below:
The URLs listed here are very readable. As a user, you can probably guess what you are going to see on the page by simply viewing the URL text.
One bad example is:
If you want to get the best result out of your site then you have to make sure that you are following the above rules, properly.
If you want to check out your site’s permalink structure, then here’s how you do that, if you haven’t created a post yet.
Here you can then change the link of the post to anything you want. There are various options, and formats that you can use here. You will need to do this on every post you create, but eventually, it will become second nature. If you change your structure on a site that is established, then you will lose your social media shares and you may also run the risk of losing your ranking. One way for you to get around this would be for you to use redirects.
WWW or No WWW?
If you’re just starting out with your site, then you will need to choose whether you want:
Search engines really do consider these to be two different sites, so choose one and then stick to it.
So from here, you can then change your site address, site title and anything else you need. You can add www- or you can choose to avoid it. The choice is completely up to you, but as mentioned above, if you change it at a later date then you may find that your URLs all need redirecting. This isn’t a complicated process, but it can be time-consuming, so make sure that you explore that option before you go ahead and make the decision.
If you need any help with your WordPress site or if you want some more useful hints and tips, then please feel free to get in touch with us at Hesk Digital SEO. When you do, our team can then advise you on just about any questions you might have about your campaign, while also giving you the technical support you need.