Privacy Policy

Introduction

HESK Digital ("HESK Digital", "we", "our" or "us") respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, store and protect personal information when you visit our website, request a free SEO audit, book a strategy session, subscribe to our newsletter, engage our services, or otherwise interact with us.

We are committed to handling personal information in accordance with the Australian Privacy Principles (APPs) contained in the Privacy Act 1988 (Cth), where applicable.

By using our website or providing personal information to us, you acknowledge and agree to the collection, use and disclosure of information as described in this Privacy Policy.

Who We Are

HESK Digital is an Australian digital marketing agency specialising in:

Search Engine Optimisation (SEO)
Answer Engine Optimisation (AEO)
Generative Engine Optimisation (GEO)
AI Automation Services
Local SEO
Google Business Profile Optimisation
Ecommerce SEO
Website Design
Digital Marketing Strategy

Website: https://www.heskdigital.com.au

Business Address:
1/11 Packard Avenue
Castle Hill NSW 2154
Australia

Phone: 0421 715 715

Email: info@heskdigital.com.au

What Personal Information We Collect

We may collect personal information that is reasonably necessary to provide our services and operate our business.

Information You Provide

We may collect:

First name and last name
Email address
Phone number
Business name
Website address
Job title or position
Service requirements
Preferred meeting dates and times
Information submitted through contact forms
Information contained in emails, enquiries and correspondence

Client Information

Where you engage our services, we may collect information required to deliver those services, including:

Website CMS access
Website hosting access
Google Analytics access
Google Search Console access
Google Business Profile access
Advertising platform access
CRM platform access
Business and marketing information relevant to service delivery
Information required to implement SEO, AEO, GEO and AI Automation solutions

Automatically Collected Information

When you visit our website, we may automatically collect information including:

IP address
Browser type and version
Device information
Operating system
Pages visited
Referral sources
Session duration
Website interactions
General geographic location derived from IP addresses

How We Collect Personal Information

We may collect personal information when you:

Complete a contact form
Request a free SEO audit
Book a strategy session
Contact us via email or telephone
Subscribe to our newsletter
Subscribe to marketing communications
Download resources or marketing materials
Engage our services
Participate in surveys or promotions
Browse or interact with our website

We may also collect information through cookies, analytics tools, pixels, tags and similar technologies.

Why We Collect Personal Information

We may collect, use and process personal information for purposes including:

Responding to enquiries
Providing our services
Conducting SEO audits and strategy reviews
Scheduling consultations and meetings
Managing client relationships
Delivering reports and recommendations
Improving our website and services
Measuring website performance
Monitoring service quality
Sending marketing communications
Complying with legal obligations
Protecting our business, website and systems

Cookies, Analytics and Tracking Technologies

Our website may use cookies, pixels, tags and similar technologies to improve website functionality and understand how visitors interact with our website.

These technologies help us:

Analyse website traffic
Measure campaign performance
Understand visitor behaviour
Improve user experience
Deliver relevant advertising
Support remarketing activities

We may use platforms including:

Google Analytics
Google Search Console
Google Tag Manager
Google Ads
Meta Advertising Platforms
LinkedIn Advertising Platforms

These providers may collect information regarding your interactions with our website and online advertising.

You can manage or disable cookies through your browser settings. However, some website functionality may be affected.

Email Subscriptions

Where you subscribe to our newsletter, updates or marketing communications, we may collect your email address and communication preferences.

You may unsubscribe from marketing communications at any time by clicking the unsubscribe link contained within our emails or by contacting us directly.

Direct Marketing

Where you have consented, or where otherwise permitted by law, we may use your personal information to send:

SEO insights and updates
Industry news
Agency announcements
Educational content
Service updates
Event invitations
Promotional offers

You may opt out of receiving marketing communications at any time.

AI Automation Services

As part of our AI Automation services, information may be processed using artificial intelligence and workflow automation platforms.

This may include:

Content generation
Workflow automation
Lead management
CRM integrations
Reporting automation
Customer communication workflows

We take reasonable steps to use reputable providers and implement appropriate safeguards to protect information processed through these systems.

Clients are responsible for ensuring they have obtained any necessary permissions or consents relating to information submitted to AI systems or automation workflows.

Third-Party Service Providers

To operate our business and deliver services, we may engage trusted third-party service providers, including:

Google
Microsoft
OpenAI
Anthropic
Google Gemini
n8n
Xero
Website hosting providers
Cloud storage providers
Email and communication platforms
Analytics and reporting platforms

These providers may process personal information on our behalf in accordance with their own privacy policies and security practices.

Disclosure of Personal Information

We may disclose personal information to:

Employees and contractors
Service providers
Technology partners
Professional advisers
Payment providers
Government agencies and regulators where required by law

We do not sell personal information to third parties.

Overseas Disclosure

Some service providers used by HESK Digital may store or process personal information outside Australia.

As a result, personal information may be transferred to and processed in countries including the United States and other jurisdictions where our service providers operate.

By using our website and services, you acknowledge that overseas disclosure may occur.

Data Security

We take reasonable technical, organisational and administrative measures to protect personal information against:

Unauthorised access
Misuse
Interference
Loss
Disclosure
Alteration
Destruction

While we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Data Retention

We retain personal information only for as long as reasonably necessary to:

Deliver our services
Comply with legal obligations
Resolve disputes
Maintain business records
Enforce agreements

When information is no longer required, we take reasonable steps to securely destroy or de-identify it.

Access and Correction

You may request access to personal information we hold about you and request correction of inaccurate, incomplete or outdated information.

Requests should be submitted using the contact details below.

Children's Privacy

Our website and services are intended for business owners, professionals and individuals aged 18 years or older.

We do not knowingly collect personal information from individuals under the age of 18. If we become aware that such information has been collected, we will take reasonable steps to delete it.

Notifiable Data Breaches

If we become aware of a data breach that is likely to result in serious harm, we will investigate the incident and comply with our obligations under the Australian Notifiable Data Breaches Scheme.

Third-Party Websites

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content or security of external websites. We encourage you to review the privacy policies of any third-party websites you visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page and become effective upon publication.

Your continued use of our website after changes are published constitutes acceptance of the updated Privacy Policy.

Privacy Complaints

If you believe we have breached your privacy or mishandled your personal information, please contact us first so we can investigate and attempt to resolve the issue.

If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Office of the Australian Information Commissioner

Website: https://www.oaic.gov.au

Contact Us

HESK Digital

Website: https://www.heskdigital.com.au

1/11 Packard Avenue
Castle Hill NSW 2154
Australia

Phone: 0421 715 715

Email: info@heskdigital.com.au

This Privacy Policy is governed by the laws of New South Wales, Australia.