Empower Money

Empower money is a specialised lending company with a minimal SEO budget that has been stagnant for a long time. They were struggling to gain traffic because they essentially only had 2 main pages: the homepage and the contact us page.

Because of this, they were struggling to improve in traffic and impressions, and their homepage, although it had a great UI, had vague language on what they’re selling. Another problem that they had was that they were a traditional company with a minimal marketing budget for online channels.

Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.

Total Clicks

1.38K

7/9/25 - 3/8/26

4/9/25 - 7/8/25

Total Impressions

46.6K

7/9/25 - 3/8/26

9.71K

4/9/25 - 7/8/25

Average CTR

7/9/25 - 3/8/26

0.3%

4/9/25 - 7/8/25

Average position

48.1

7/9/25 - 3/8/26

77.2

4/9/25 - 7/8/25

Website Expansion, Turned into Results

To ensure that their topical authority will be enough to compete with other large websites, we’ve built two important pages for them:

A landing page for their 105% LVR home loan

The landing page has reader friendly content that focuses on highlighting what the product is about and avoids vague language.

This also included FAQs, focused on answering common questions about the loan product.

Well-Researched Blog Page, Focused On Informing Potential Buyers

The resources we’ve built focus on other complex information that users may want to know before they enter into a loan contract with Empower Money.

SEO

Other Actions Taken To Provide High Intent Traffic

Acquire high quality links that fit within their budget, promoting no deposit home loans

Adding internal links to the landing page of the loan product in each resource page built

UI and UX improvements

Improve Your Website Visibility With HESK Digital

Case Studies

CashPal

90% of generated organic traffic came from unbranded terms, coming from users that don’t know about CashPal yet.

In 6 months, we’ve generated over 87k organic traffic into the website, and 2.79m impressions.

CWS

30% increase in sales within 90 days of working with us.

From having barely any traffic in 6 months, we’ve managed to gain highly qualified organic traffic into a domain that is barely a year old.

Cash Lend

93% increase in organic traffic, and 50% in impressions within 3 months

CashLend launched as a new site in a competitive market with no initial engagement, but saw strong progress within six months.

MeLoan

After working with us, we were able to improve their traffic by 230% The impressions remained relatively the same in that 8-month period.

Despite this, the click through rate went up, due to our optimisations that were customer focused.

Loan Owl

Loan Owl gained traction quickly through consistent SEO and A/B testing in a competitive market.

Thanks to our consistent efforts to improve the SEO of the website over time, and ability to do A/B testing on strategies, we were able to gain traction for the website in no time.

Empower Money

Empower Money gained high-intent traffic in 8 months despite limited pages and a minimal SEO budget.

Even with the constraints of a specialised niche and a minimal SEO budget, we were able to bring them traffic with high intent within a span of 8 months.

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FAQs About HESK Digital

What types of businesses does HESK Digital work best with?

HESK Digital performs best with businesses that need measurable growth from organic search, not just traffic. We’ve seen strong outcomes across trades, financial services, and B2B ecommerce. If your goals are qualified enquiries, sales, and long term demand generation, our approach is a strong fit.

How does HESK Digital decide what to prioritise first in an SEO campaign?

Priorities are set during discovery. We diagnose what is holding your website back, what needs to change to remove those constraints, and what can realistically be resolved in the first 90 days. Work is then sequenced by impact, effort, and dependency, so progress is steady and measurable.

How often will I receive reporting, and what will it include?

Reporting is delivered monthly. It covers traffic growth, keyword rankings, AI citations, key events such as enquiries, sales, and conversions, and a clear record of what was delivered during the month. This keeps performance transparent and makes next steps easy to prioritise.

Will HESK Digital work with our internal developer, content, or marketing team?

Yes. We welcome working alongside internal teams. We can collaborate through shared documentation, or deliver changes directly where appropriate. The goal is to reduce bottlenecks and keep delivery moving.

Can HESK Digital support ecommerce SEO for category and product discovery?

Yes. We support ecommerce SEO with a focus on discoverability and conversion. That includes category and product page optimisation, internal linking and site architecture improvements, and technical controls that reduce duplication and improve indexation.

What AI and automation tools does HESK Digital use?

HESK Digital uses a platform-agnostic toolkit selected based on each client's needs. For workflow automation, we primarily use n8n (open-source, Australian data hosting available) and Make. For AI content and logic, we use ChatGPT, Claude, and Google Gemini. For chatbot development, we use Voiceflow and Botpress. For CRM automation, we integrate with HubSpot and GoHighLevel. We also connect to Xero, Shopify, Google Workspace, Slack, Looker Studio, and Airtable. For clients needing autonomous AI agents with Australian data residency, we use OpenClaw. We do not have affiliate relationships with any platform — we choose tools that fit your business.

What does HESK Digital’s SEO service include?

HESK Digital delivers end to end SEO delivery focused on outcomes. This typically includes on page SEO improvements, technical issue resolution, content planning and production, and authority focused content designed to earn links. Where relevant, we also set up and optimise Google Business Profile to improve local visibility, then support it with ongoing SEO content.

How does HESK Digital measure SEO success beyond rankings?

We measure success by outcomes that matter commercially: leads, conversions, and sales. Rankings are tracked as a supporting signal, but reporting is tied to what the traffic actually does once it lands on your site.

What access and inputs does HESK Digital need to get started?

We typically need access to your website CMS, Google Analytics 4, and Google Search Console. If other platforms are relevant, such as your ecommerce backend or call tracking, we’ll confirm access during onboarding. We also need clarity on your priority services or products and what counts as a qualified conversion.

Can HESK Digital support local SEO and Google Business Profile optimisation?

Yes. We provide Google Business Profile setup and optimisation, and local SEO support that aligns service pages to local intent. The focus is on real visibility that drives calls and enquiries.

What can HESK Digital commit to, and what won’t you promise?

We can commit to a clear scope, prioritised delivery, and transparent reporting that ties work to outcomes. We won’t guarantee specific rankings, AI citations, or lead volumes, because search systems and competition change. What you will get is disciplined execution and visibility into what changed and what it drove.

Empower Money

Core Update-Proof, Well Maintained SEO Growth

Website Expansion, Turned into Results

Well-Researched Blog Page, Focused On Informing Potential Buyers

Other Actions Taken To Provide High Intent Traffic

Improve Your Website Visibility With HESK Digital

Case Studies

Want results like this? Book your free SEO Masterplan

Want results like this? Book your free SEO Masterplan

Contact Us

FAQs About HESK Digital

Want results like this?
Book your free SEO Masterplan